Scott Channell's Appointment Setting B2B Master Course: Sales Scripts, Call Process & Qualified Appointments

Clone Your Best Accounts by Generating More Worthwhile Discovery Calls and First Meetings That Convert | taught by Scott Channell

Course description

This is a master course in appointment setting B2B by someone that smiled and dialed his way to set 2,000+ C-Level appointments in diverse industries. Every principle, script strategy and tip I know is in here. I learned it by doing it and making mistake after mistake and testing, testing, testing to come up with a system that works. That, plus teaching others to do this for 20 years. You or your sales team can avoid the mistakes and launch or improve a program quickly with these strategies.

WHY THIS COURSE: I have presented this content in 2-day, 1-day and 1/2 day formats. Time is always an issue with so much to cover. Beginners and the more experienced need different approaches. All benefit from being able to learn at their own pace and select the lessons they need, when they need them, and how deep they need to dive. An online course has no time limitations. I can provide summaries and more detailed lessons on strategies. You choose what you need. All content is always there for review or another deep dive when you need it.

FORMAT: Content is organized in order you would work if building a program from scratch. Every module has a fieldguide PDF download summarizing the key concepts with worksheets, examples, checklists and whatever you need to complete that step. Audio lessons of between 2 and 7 minutes supplement the module fieldguides. Beginners would probably use both side by side. Those more advanced may find that the module fieldguides jumpstart them and use specific audio lessons to supplement or go deeper on certain strategies. At all times you can zero in on only the lessons you need.

PRE-LAUNCH STATUS WITH EARLY ENROLLMENT PRICING. This course is currently in pre-launch stage offered only to clients, current email list subscribers and website visitors. Discount pricing applies for those that enroll prior to full course being loaded. When complete the course will be $479 without coaching or script critique options. The course comes with a 90-day full satisfaction guarantee. PRE-LAUNCH PRICING IS IN EFFECT FOR CURRENT E-MAIL LIST SUBSCRIBERS AND SCOTTCHANNELL.COM VISITORS. PRICING WILL INCREASE PERIODICALLY AS CONTENT IS ADDED UNTIL COMPLETE. WHEN COURSE IS COMPLETE AND FULL SCALE MARKETING BEGINS. 90-DAY FULL SATISFACTION GUARANTEE STARTS FOR THOSE THAT TAKE ADVANTAGE OF PRE-LAUNCH PRICING. So early enrollees get a discount and a 90-day full satisfaction refund guarantee that begins September 1. Early enrollees will have access for 15 months. Regular enrollees will have 12 month access.

COURSE CAN BE COMBINED WITH COACHING OR TEAM TRAINING. Please contact us to discuss your situation and options. 978-296-2700.


If you would like this course customized for your company please contact me. The content can be posted privately online, delivered live onsite or remotely, used to supplement coaching & training or some combination of these.

Contact us if you have any questions. 978-296-2700.

Content posting history

October 5. Added 4 lessons to core drivers of success.
August 11. Added 28 page guidebook pdf download to create your "pile of words" in preparation to write great scripts. Added listing and explanation of call results codes. Added listing and explanation of call process "step" codes. Price raised to 169.

July 28. Pre-launch started with 2 downloads and 30 audio lessons. Pricing $149.

Scott Channell
Scott Channell

Scott Channell 978-296-2700
or use contact form here

Course Curriculum

Sales Scripts Creation: Clarity, Credibility and Benefits Valued by Your Prospects
To enable the "buyers" to recognize you are worth their time within seconds, you must laser focus on them only. FREE TRIAL
Why "good scripts" won't save you... unless other parts are in place first. FREE TRIAL
"People are busy." So what. Lies and oher myths that can derail you from doing what works. FREE TRIAL
Who is more likely to sell the most? Rate yourself on these factors.
Throwing potential verbiage and phrases onto your "Pile of Words." Great scripts arise from a tall pile. FREE TRIAL
Describing "what you do," with clarity and no hype. Signaling "buyers" with needs to listen up. FREE TRIAL
How do they know you are more worthy than the rest? Craft a knock em over credibility statement. FREE TRIAL
Benefits. Those that communicate the most benefits that matter to the buyers win. How to phrase and relate benefits. FREE TRIAL
What is your value exchange? They give you time to get what? If what is worth more than their time, you win. If not, you don't.
Asking. A key to getting to yes. How to ask for what you want.
Handling Objections. Core Principles You Must Understand Before You Can Write Effective Responses
Objection Responses: 3-Part Structure To Respond To Any Form of Resistance
"We Are All Set" Objection Response
"Call Me Back" Objection Response: Handle This Correctly or Be Doomed to Making Follow-Up Calls to Time-Wasters.
Respond to the "Send Me Some Information" Blow-Off. This has a response format all its own. Separate the buyers from the time-wasters FREE TRIAL
The Magic Question. Stupid simple question you must ask to turn dead-end calls into qualified opportunities.
Verbiage to ID the Decision-Maker and Pick Up Info Re Potential Worth
Voicemail Verbiage. 20-second format that supports your process and gives you your best shot at getting a return call
Repetitive Scenarios. Good News and Bad. You can ID and learn how best to handle common situations. Bad News... You Must Do It Over and Over. FREE TRIAL
Sample Call Script Path Dissected. Multiple Script Examples/Paths. Part 1.
Sample Call Script Path Dissected. Multiple Script Examples/Paths. Part 2.
Sales Script Prep Guidebook: Crafting Your "Pile of Words." PDF. V1.0.
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