This is a master course in appointment setting B2B by someone that smiled and dialed his way to set 2,000+ C-Level appointments in diverse industries. Every principle, script strategy and tip I know is in here. I learned it by doing it and making mistake after mistake and testing, testing, testing to come up with a system that works. That, plus teaching others to do this for 20 years. You or your sales team can avoid the mistakes and launch or improve a program quickly with these strategies.
WHY THIS COURSE: I have presented this content in 2-day, 1-day and 1/2 day formats. Time is always an issue with so much to cover. Beginners and the more experienced need different approaches. All benefit from being able to learn at their own pace and select the lessons they need, when they need them, and how deep they need to dive. An online course has no time limitations. I can provide summaries and more detailed lessons on strategies. You choose what you need. All content is always there for review or another deep dive when you need it.
FORMAT: Content is organized in order you would work if building a program from scratch. Every module has a fieldguide PDF download summarizing the key concepts with worksheets, examples, checklists and whatever you need to complete that step. Audio lessons of between 2 and 7 minutes supplement the module fieldguides. Beginners would probably use both side by side. Those more advanced may find that the module fieldguides jumpstart them and use specific audio lessons to supplement or go deeper on certain strategies. At all times you can zero in on only the lessons you need.
PRE-LAUNCH STATUS WITH EARLY ENROLLMENT PRICING. This course is currently in pre-launch stage offered only to clients, current email list subscribers and website visitors. Discount pricing applies for those that enroll prior to full course being loaded. When complete the course will be $479 without coaching or script critique options. The course comes with a 90-day full satisfaction guarantee. PRE-LAUNCH PRICING IS IN EFFECT FOR CURRENT E-MAIL LIST SUBSCRIBERS AND SCOTTCHANNELL.COM VISITORS. PRICING WILL INCREASE PERIODICALLY AS CONTENT IS ADDED UNTIL COMPLETE. WHEN COURSE IS COMPLETE AND FULL SCALE MARKETING BEGINS. 90-DAY FULL SATISFACTION GUARANTEE STARTS FOR THOSE THAT TAKE ADVANTAGE OF PRE-LAUNCH PRICING. So early enrollees get a discount and a 90-day full satisfaction refund guarantee that begins September 1. Early enrollees will have access for 15 months. Regular enrollees will have 12 month access.
COURSE CAN BE COMBINED WITH COACHING OR TEAM TRAINING. Please contact us to discuss your situation and options. 978-296-2700.
START OR BOOK A COACHING OR TEAM TRAINING PROGRAM FOR AUGUST/SEPTEMBER DURING THE PRE-LAUNCH PHASE AND THE MASTER COURSE IS FREE.
If you would like this course customized for your company please contact me. The content can be posted privately online, delivered live onsite or remotely, used to supplement coaching & training or some combination of these.
Contact us if you have any questions. 978-296-2700.
Content posting history
October 5. Added 4 lessons to core drivers of success.
August 11. Added 28 page guidebook pdf download to create your "pile of words" in preparation to write great scripts. Added listing and explanation of call results codes. Added listing and explanation of call process "step" codes. Price raised to 169.
July 28. Pre-launch started with 2 downloads and 30 audio lessons. Pricing $149.